“Working a crankbait properly requires long casts and extra power on the retrieve.”
David Fritts
1993 Bassmaster Classic® Champion

The first word out of our Product Development Manager's mouth: ”This reel casts a honkin' mile!” The pros, customers, everybody — they can't get over how far they can put their lure; it'll outcast any other reel! The reason? This reel has a taller, slightly heavier spool and a consistently narrower line angle, which generates incredible inertia on the cast — so not only can you cast big cranks all day without undue arm strain, you can also position your boat farther from the target. The extra-long aluminum handle adds power to your crankin' stroke, giving you the leverage to horse that lunker in from a distance. And we've designed a powerful drag system which produces up to 10 lbs. of drag pressure. Machined-aluminum frame and spool; graphite side-plates; 4-bearing system with double-shielded premium stainless steel ball bearings; 6-pin centrifugal cast control. DF10HC has PowerLock™ instant anti-reverse; other models have dual-pawl anti-reverse.

I did a lot of research when I bought my David Fritts Signature Series Baitcast Reel and I found the best place on the Net to buy one is at Bass Pro Shop.